A Grand Transformation Nearly
A CENTURY IN THE MAKING
The Spirit of Raw Ambition Lives On
After sitting vacant for nearly two decades, The Old Post Office roars back to life thanks to an $800M renovation by 601W Companies—the largest historic redevelopment in the country. The property is now activated with stunning multi-use office, retail, and event space, but convincing our audience that this monumental effort was going to deliver all that it promised was a unique challenge all its own.
Our marketing brought the sprawling 2.5M SF property down to “human scale” by speaking through the eyes of a mysterious visionary as he concepted and executed the vast redevelopment in three “acts.” The audience was kept captivated and informed, seeing the development happen in real-time through multimedia executions including mailers, video, and a dual-screen presentation delivered in a stunning marketing space known as “The Vault.”
Once the project gained momentum and leases started flying, it was up to us to help beat the drum with each victory. To announce new tenants, we created a customized Transaction Announcement inspired by their unique brand, look, and service.