THE FLEET

When AON Center and Prudential Plaza purchased the nation’s first private fleet of electric shuttle buses to transport tenants to Chicago’s commuter hubs, we knew that we had to make a major statement with the launch. While others saw sustainable transportation, we saw ten blank canvases to exploit, and an unprecedented opportunity to generate excitement and attention. We took the lakeside location of AON Center and Prudential Plaza to a fantastical extreme, imagining impossible underwater worlds that turn heads everywhere they travel.