A new spin on a classic structure

The National


The National artfully celebrates its architectural history while infusing the property with brilliant modern amenities. With our Chicago flag waving proudly, Core Twelve seized the opportunity to return a Daniel Burnham design to prominence. Our branding and evocative HISTOREMIX campaign brought fresh eyes to an overlooked gem, turning it into one of the Loop’s most desirable addresses. Having a client instruct you to simply “do something great” was good for the creative mojo.