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Nike - Soldier Field 10 Mile Event


Create unique on course event messaging to demonstrate Nike+ functionality and drive product trial. Develop additional collateral and signage for use with mobile unit.


CORE TWELVE conceptualized and produced custom fabricated signs that wrapped the 1 mile interval clocks with messaging that built throughout the race. This ultimately drove to a mobile unit at the finish line for product sampling. Lead retrieval forms, retail bounceback cards and a large vinyl banner were also designed and produced.