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Nike :: Luol Deng + UNHCR PSA


Develop a PSA to promote Chicago Bulls forward Luol Deng's pledge to donate $50 for every basket he made that season to the UN Refugee Agency fund.


Working with Nike and UNHCR, a storyboard was developed for the piece. A video interview was then conducted at the Bulls training facility and the segment was edited for broadcast on Luol Deng's foundation website, the UNHCR website, the NineMillion website, various news outlets and on the jumbotron during Bulls games.