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Mercedes-Benz :: Service Campaign

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Develop a campaign to help educate vehicle owners about Mercedes-Benz Service and increase traffic to Authorized Service Centers.


A website was developed featuring video vignettes and a virtual Mercedes-Benz concierge experience. Quality, Value & Experience were the key campaign messages. Customers were communicated with via direct mail and email, driving to the website to schedule an appointment for a complimentary inspection.

The website and content have since been repurposed to serve as a marketing and sales tool for Mercedes-Benz dealers and service centers.