Core Twelve!
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Mercedes-Benz - AMG Driving Academy Social Media Program


To promote enrollment in the Academy and generate social media participation before and after attending the event.


Developed a new approach, look and feel for the program and executed a social media focused marketing campaign. Core 12 continues to manage the ongoing digital and social marketing program on a daily basis.

  • Full acount managment of Facebookand @AMGAcademy
  • Focus on creating engaging content and interaction via Facebook, Twitter and Blog
  • Integrate pro driver Tommy Kendall
  • Created Hashtag #AtTheTrack to organize Academy conversation on Twitter
  • Linkage with other Mercedes-Benz & Tommy Kendall social media properties