Core Twelve!


Develop a user friendly QR Code experience for onsite activation at a tradeshow. Demonstrate products & services through the experience and drive potential customers to the IPC booth.


A multi-platform QR code sweepstakes to win an iPad2 was created. IPC's microsite, social media, booth and on-site signage were leveraged to create an engaging experience. To enter the sweepstakes, participants were required to visit the IPC booth and scan a QR code with their mobile device. The branded QR code was also used as IPC’s Twitter avatar to create awareness for the promotion.