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Chicago's Building Re-Established

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Serving as agency of record for Hearn Company’s John Hancock Center, Core Twelve re-established the iconic building’s place in Chicago with a new marketing campaign staking it’s claim as Chicago’s Building.


Branded with a simple, recognizable logo that represents the famous structure, a campaign is currently unfolding that reveals the new life that new owners HEARN are injecting into the building. The campaign kicked off with a lifestyle video that shows the light and energetic side of the building. The full campaign includes a new website, video content, unique direct mail pieces, out of home ads and a few surprises along the way.