Core Twelve!
< Back to Case Studies

ORPHAN :: Chopper & Axe Giveaway

Launch Site >


Create brand awareness via a promotion tied to the Creed 2010 World Tour. Engage fans in a rewarding online experience to educate them about products and develop a following. 


A strategy was developed and executed around the building of a themed chopper and guitar for Full Circle, Creed's latest release. The band participated in the design and build process, which was filmed and shared with fans online. Upon completion, the chopper & guitar were displayed on tour and ultimately given away.

Fans were immersed in an online experience that allowed them to register for the giveaway, learn about the build and follow the bike on tour. Fan photos with the chopper were posted to the website and social media after each show.

We handled all aspects of the program from concept to completion.