Core Twelve

Objective

Reshape Nike’s presence and activation as a lead sponsor of the Bank of America Shamrock Shuffle.

Solution

  • Developed the Nike Run Loud program with the “Own Chicago” tagline
  • Brought the city together around running and training with events, digital and social activations
  • Facebook Application enabled participants to share the experience with friends and get “cheered on”
  • Green Door kiosk throughout city creating a disturbance
  • RFID activated Facebook posts throughout

Services

Immersive Brand Experiences
Social Media
Digital
Marketing