Reshape Nike’s presence and activation as a lead sponsor of the Bank of America Shamrock Shuffle.
- Developed the Nike Run Loud program with the “Own Chicago” tagline
- Brought the city together around running and training with events, digital and social activations
- Facebook Application enabled participants to share the experience with friends and get “cheered on”
- Green Door kiosk throughout city creating a disturbance
- RFID activated Facebook posts throughout
Immersive Brand Experiences