Our mission was to help establish Nike’s signature Ball or Fall event by connecting with the local basketball community on their terms. This would be executed through the development of an engaging and informative web presence as well as spreading online word of mouth to create awareness and drive traffic to both the website and event.
CORE TWELVE created original video, photo and editorial content around local Nike-sponsored basketball leagues, meet-and-greets and awareness events to be featured on the website. Leveraging this robust content offering, our influencers tapped into relevant social networks, spreading word of the event and driving traffic to the site for registration. These efforts contributed to high site traffic, excellent attendance and full registration at the event. Content creation and online interaction continued beyond the event to keep the market engaged and interacting with Nike.
Immersive Brand Experiences