Create awareness for AF25 retail events in the central region via a social networking campaign. Establish the participating retail outlets as the places to go for limited edition, exclusive Nike footwear.
Core Twelve worked with a team of influencers to identify popular online sneaker enthusiast destinations within the target market. Social media profiles were established for the promotion, a microsite was created, and multiple online sneaker communities were leveraged to build a following.
Additionally, radio show hosts were recruited and tactical spots were created to promote the events on air and on radio station websites.
A dialogue between influencers and the community was maintained after the event for future promotions.