To promote enrollment in the Academy and generate social media participation before and after attending the event.
Developed a new approach, look and feel for the program and executed a social media focused marketing campaign. Core 12 continues to manage the ongoing digital and social marketing program on a daily basis.
- Full acount managment of Facebookand @AMGAcademy
- Focus on creating engaging content and interaction via Facebook, Twitter and Blog
- Integrate pro driver Tommy Kendall
- Created Hashtag #AtTheTrack to organize Academy conversation on Twitter
- Linkage with other Mercedes-Benz & Tommy Kendall social media properties