Design and layout a guide to provide theatres marketing support for their upcoming film, Under the Sea 3D. Additionally, drive awareness by encouraging educators to take their classes on field trips to see the film.
A 100-page manual was designed, leveraging creative based on the concept of a travel journal and ocean maps to compliment the film’s premise of ocean exploration.
A targeted email campaign was executed, as well as a unique promotional website for educators. The website featured prizes to be utilized in the classroom along with incentives for pass-along. Educator Facebook pages, blogs and online forums were leveraged to create exposure and encourage participation.