Leverage TV spots to drive viewers online to an informative product experience. Create a microsite to engage visitors and create awareness for the Envoy and Yukon Denali, ultimately driving test drives at dealerships.
A microsite was developed, featuring an instant-win gaming component that catered to the target with relevant prizing. Visitors were encouraged to explore vehicle features interactively and visit dealers for a test drive and a chance to win. Incentives were given for referring friends to the online experience.