Brand Alter Bridge’s third release, ABIII. Execute all creative for the record cycle and work with the band to develop and implement marketing and digital experience strategies.
The branding approach was to express the dark nature of the lyrical content in a simple way while demonstrating the bands deep roots. Creative was developed across all product and promotion platforms including packaging, marketing, advertising, merchandise, digital media, touring and more.
A rich digital experience facilitates input from the band as they tour, ensuring fresh content and a unique fan experience.