November 12, 2011 /
Nike Sportswear Showcase Event
Nike Sportswear teamed up with the Chicago's top sneaker boutiques for the 3rd annual Sneak & Eat Event, hosted at Zhou B on the South side. Over 1,300 guests attended and were invited to participate in a text-based raffle for access to the Nike Sportswear Showcase, featuring unreleased footwear and apparel.
Core Twelve produced the Nike Showcase event, handling all aspects of the experience design, production and event activation. A new approach was taken to product presentation within the showcase and Chicago artist Hebru Brantley was engaged to create original works of art for display in the gallery.
After the showcase, guests tagged a custom Nike Sportswear inspired mural and were encouraged to tweet photos with #ownchicago and follow @nikechicago for additional giveaway opportunities.