August 29, 2011 /
Mercedes-Benz U.S. Open Tennis Tournament
Mercedes-Benz is the official vehicle sponsor of the US Open tennis tournament and Core Twelve created their branding and collateral materials to help them promote their sponsorship and the launch of the new C-Class coupe.
Mercedes-Benz partnership with Roger Federer was leveraged in the creative as well as New York skyline imagery. Sprinter passenger vans used to shuttle VIPs around the event were wrapped with the branding graphics.
A two-year lease of a 2012 Mercedes-Benz C250 Coupe was awarded to one lucky raffle winner.
A Social Media contest engaged Twitter followers to race to the Mercedes-Benz Manhattan dealership to attempt to win free tickets to the US Open tournament - which were handed out by Roger Federer himself.